Privacy Policy (dates)


The administrator of your personal data is the company Publishers Revenue Optimization sp. z o.o. with its registered office in Wrocław, Braci Gierymskich 76 Street, 51-640 Wrocław, entered in the Register of Entrepreneurs under KRS number: 0000520454, holding the Tax Registration Number (NIP): 8943054999, share capital 6.000 PLN.

Administrator’s contact information:

Correspondence Address: Publishers Revenue Optimization sp. z o.o., Braci Gierymskich 76 Street, 51-640 Wrocław, Poland.

Email address:


The Administrator shall ensure that it takes special care to protect the rights and interests of persons whose personal data are processed in connection with the use of the Administrator’s website.

The Administrator shall ensure that the personal data he collects are:

  1. processed in accordance with currently applicable laws,
  2. processed only for the purpose of fulfilling specific purposes based on the applicable legal provisions, in particular the provisions of the General Data Protection Regulation and the Personal Data Protection Act,
  3. adequate in relation to the purposes for which they are processed,
  4. kept for no longer than necessary to achieve the specified purpose of processing.

Whenever a term with a capital letter is used in the content of this Privacy Policy, it shall be understood as follows:

  1. Administrator means Publishers Revenue Optimization sp. z o.o. with its registered office in Wrocław, 76 Braci Gierymskich Street, 51-640 Wrocław, KRS 0000520454, NIP 894-30-54-999.
  2. Cookies means computer data, in particular small text files, recorded and stored on the end use devices, such as computer phone, tablet. Cookies record and store certain information, which can then be accessed by information and communication systems for specific purposes. Most often they are used to optimize the process of using the website as well as to collect statistical data to identify the use of the website.
  3. Administrator Cookies means cookies used by the Administrator, in connection with the Administrator’s operation of the Service.
  4. External Cookies means cookies used by the Administrator’s partners, through the website of the Service.
  5. Personal Data means information about an identified or identifiable natural person. An identifiable natural person is a person who can be identified, directly or indirectly, based on information such as name, PESEL identification number, location data, Internet identifier or one or more specific factors that determine the physical, physiological, genetic, mental, economic, cultural, or social identity of a natural person.
  6. Anonymous Information means information about the User regarding his/her use of the website. Anonymous Information is provided to the Administrator through some of the tools that the Administrator uses, such as Google Analytics. However, based on Anonymous Information, the Administrator is not able to attribute the information to a specific User.
  7. Processing of personal data means operation or set of operations performed on Personal Data or sets of Personal Data in an automated or non-automated manner, such as collection, recording, organizing, structuring, storing, adapting, or modifying, retrieving, viewing, using, disclosing by transmission, dissemination or otherwise making available, matching, or linking, limiting, deleting, or destroying.
  8. Profiling means any form of automated processing of personal data that involves the use of personal data needed to evaluate certain personal factors of an individual, to analyze or forecast aspects of that individual’s performance, economic situation, health, personal preferences, interests, reliability, behavior, location, or movement.
  9. RODO means Regulation (EU) 2016/679 of the European Parliament and of the Council of April 27, 2016, on the protection of natural persons regarding the processing of Personal Data and on the free movement of such data and repealing Directive 95/46/EC (General Data Protection Regulation).
  10. Newsletter means a service provided by the Administrator by electronic means, consisting of sending marketing information to the user within the scope of the Administrator’s business.
  11. Service means a website, application, or service under which the Administrator operates an Internet service, operating in the domain of
  12. Device means an electronic device through which the User accesses the Service.
  13. User means a natural person, using the Service.

The User’s Personal Data may be processed by the Administrator for the following purposes:

  1. account registration and account management in the Service – based on acceptance of the terms and conditions – legal basis Article 6(1)(b) RODO,
  2. fulfilling the Administrator’s legal obligations related to accounting, bookkeeping and taxes – legal basis Article 6(1)(c) RODO,
  3. sending marketing information to the User via the Newsletter – based on the User’s voluntary consent – legal basis Article 6(1)(a) RODO and Article 6(1)(f) RODO,
  4. conduct direct marketing of own products and services using profiling methods, including based on assessment of Users’ preferences, which is the Administrator’s legitimate interest – legal basis Article 6(1)(f) RODO,
  5. communication with the Service User – which constitutes the Administrator’s legitimate interest – legal basis Article 6(1)(f) RODO,
  6. investigating or defending against claims, which is the Administrator’s legitimate interest – legal basis Article 6(1)(f) RODO,
  7. adjusting and developing the functionality of the Service, including its structure and content tailored to the individual needs of Users, as well as maintaining the safety and quality of services provided by the Service with the use of technology collecting and processing data recorded in cookies, including through the use of mechanisms monitoring activity during use of the website – based on the legitimate interest of the Administrator and the consent of the User – legal basis Article 6 (1) (a) and (f) RODO,
  8. to create an archive in the event of a need on the part of the Administrator to defend, establish or assert certain claims by Users or third parties – legal basis Article 6(1)(f) RODO,
  9. conduct analytical and statistical activities using Anonymous Information for this purpose – legal basis Article 6(1)(f) RODO.

The Administrator uses appropriately selected organizational and technical measures aimed at ensuring certain security standards for the Personal Data processed. To protect Personal Data, the Administrator uses certain systems and procedures aimed at securing the processed Personal Data from disclosure to unauthorized persons. In addition, the Personal Data acquired by the Administrator is stored in computer systems to which access is strictly limited.

The Administrator uses Cookies for the following purposes:

  1. Service configuration:
  2. adapting the content of the Service’s pages to the User’s preferences and optimizing the use of the Service’s pages,
  3. recognition of the Service User’s Device and its location and, accordingly, display of the website, adapted to his/her individual needs,
  4. to facilitate browsing of the website’s resources on subsequent visits,
  5. to remember settings selected by the User and personalize the User’s interface, e.g., with respect to the User’s chosen language or region of origin.
  6. Authorization of the User on the Service:
  7. to ensure the security of the provision of services electronically, including the maintenance of the session of the User of the Service after logging in and the recognition of the user at the next session,
  8. correct configuration of selected functions of the Service, allowing verification of authenticity of a browser session,
  9. optimizing and increasing the efficiency of services provided by the Administrator.

C. execution of processes necessary for the full functionality of the websites, including the creation of statistics to improve the functionality of the structure and content of the Service,

D. execution of analysis and research, as well as audience audit – creation of anonymous statistics, helping to understand how the Users of the Service use the websites of the Service, which allows to improve their structure and content,

E. The Administrator uses External cookies for the following purposes: collection of general and anonymous statistical data through analytical tools – Google Analytics [cookie administrator: Google Inc. based in the USA].

F. The Bidlogic product Administrator uses Cookies for:

The Administrator reserves the right to amend and update the contents of this Privacy Policy if it becomes necessary due to changes in applicable laws or the introduction by the Administrator of new functionalities on the Service.

If you are interested in the topic of data processing, you can find more information on the blog